Convertkit Review - Is It the Best Email Marketing Tool in 2021?

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Intro on ConvertKit review

Creators of all types always face a considerable challenge. Doing what is their passion or what is profitable at the moment, most try to aim at a balance between those two. But, reaching the middle point and competing in that flooded market is tough, to say the very least.

Wouldn’t it be great to create what you truly desire and connect with an audience that wants to see and pay for it? Once there, wouldn’t it be amazing if you could maintain the audience close. Or even better, to make these people a vital part of your creative process?

Well, this is exactly what many services like Converkit aims at doing. In today’s article, we will be talking about it, give you a sense of what it is, why is it used, talk about features and prices. Lastly, we will mention some of its alternatives and make our verdict on whether it is worth it or not. Let’s start.

What is Convertkit?

Convertkit is an audience-building and email marketing software that targets creators of all kinds. One of the ways that it helps you is by letting you use landing pages, sign-up forms, and custom emails. Which serve you to understand your audience better and act based on its feedback. Besides, any creator will benefit from the option to customize almost everything. Especially, does leaning to the artistic side, since it is crucial for building your brand and to genuinely stand out.

So, for example, if you get a few ideas popping around, you can use the tools to see how your audience responds. Effectively, making you reach that middle ground aforementioned, or creating a strong niche.

Both could help you make a living of your creations without the need for intermediaries.

One useful aspect of Converkit is its wide range of integrations. For example, Shopify, Teachable, LeadsTunnel, Stripe, Zapier’s collection, WordPress, InstaPage, etc.

Additionally, if looked at the features it offers, you see that there is a lot of value there. More on that below, after the next section.

What is Convertkit used for?

As mentioned before, it is used to find your audience and target them using emailing as the main tactic. Let me give you an example to illustrate its purpose better.

So, say that you got great knowledge about something and would like to create a course. After choosing the platform, you can use the landing page builder to announce it online. Then you take this traffic to your email listing, and once it’s there, you will keep the audience for long. With the emailing features, you can always connect well with your audience. As well as solidify your business and expand it as you please. For example, you can inform them of a new course your making, new offers, or about the company/yourself.

It is really as straightforward as that, I can’t be too specific because there are many examples to use. But the previous one should give you a great picture of the Converkit function.

Convertkit Features

  • Custom landing page builder. With templates, easy to use, no coding, over 100k images.

  • Free downloads in exchange for email sign-up. Work as a double checker and gives value back to your visitor at soon as they come.

  • Email designer. Clean format, custom sections, solid communication. With clickable redirection buttons, can code if you wish, and has nice templates.

  • Personalized email content sending. Do not stick to a one-size-fits-all system, target groups of your audience one by one. If one likes something slightly more or knows less, respond to that! You can filter your audience using tags, segments, dates of subscription, names, etc.

  • Customized and editable opt-in form. Used for targeting as well. For example, if one customer chooses answer 1, he/she will see different content than say with answer 2. It comes with templates as well for easy implementations.

  • Automated sales funnel. Ensures to follow best practices after and before every sale is made. That includes sending pitches and thanks messages, among others. You can customize and edit it by taking a look all-in-one-place, with visuals and easy mechanics like a videogame. Super accessible! Besides, you can see data regarding every single section you got in it. For example, how many customers went through X section.

  • Automated emailing. Makes the right steps as soon as someone joins your list by sending accurate well-timed messages. Something remarkable is that you can set up the rules before it starts working. As well as customize someone’s paths, based on their action or journey as a customer.

  • *Simple automation rules. *If the whole picture seems too broad, you can focus on easy rules, 1 trigger-1 following action, that’s it.

Convertkit pricing - How much is Convertkit?

Well, it really depends on the number of subscribers you aim at having or currently have. Prices vary significantly from one number to the other. We will focus on the lowest tier from 0-10000 and mention the recommended limit of the most used plan. But before, bear in mind that there is a fixed transaction fee for all plans of 3.5% + 30 sec. Also know that you can pay annually, which amounts to a 2-month discount. These annual values won’t be mentioned because there will be too many numbers. To find them out just multiply any number below the price brackets section by 10.

One last thing worth mentioning is that a subscriber is calculated as a user. Meaning that you can have that person in 3 different lists and for the fee calculation, it will count as 1 subscriber, rather than 3.

There are 3 plans available:

  • The free plan available for up to 1000 subscribers. Comes with unlimited landing pages and forms, email broadcasts, and email support. It allows you to sell products or services using its integrated option. Lacks access to over 70 direct integrations and API.

  • Creator, recommended for up to 105k subscribers. It adds free migration from another tool, automated funnels, and sequences to the free plan. Can add one team member with his/her individual login. And enjoys access to the direct integrations and API.

  • Creator pro for up to 500k (anything exceeding that number requires a quote). Adds Facebook custom audiences, newsletter referral system, subscriber scoring, and advanced reporting. As well as unlimited team member addition, the option to edit links after sending (for errors), and everything from the other plans.

Prices brackets for the number of subscribers per month measured in $/mo.

  • 1000-2999. Creator= 25; Creator Pro=50

  • 3000-4999. Creator= 41; Creator Pro= 66

  • 5000-7999. Creator= 66; Creator Pro=93

  • 8000-9999. Creator= 83; Creator Pro= 116

  • 10000-15000. Creator= 100; Creator Pro= 140

  • Max recommended for Creator (95000-104999). Creator= 516; Creator Pro= 673

Alternatives to Convertkit

  • ActiveCampaign. Ideal for small and middle-sized businesses. Capterra 4.6 stars rating with 1089 reviews. Stands for its A/B testing, in-person training, and various options to create stylish emails. Besides, it counts with over +850 integrations and is up to 3 users. Starts at $15/mo.

  • Drip. An advanced e-commerce marketing software. Stands for its lead score per activity feature. And for the option of choosing to resend an email to those who opened it or not in the first place. Besides, it has higher tracking options, text in flows, SMS, etc. Starts from $19/mo.

  • Mailchimp. A highly accessible and among the most popular services out there. Capterra rating of 4.5 stars and 14018 reviews! Stands out for its customer surveys, 247 customer support, and A/B testing, among many others. Starts at $9.99/mo.

  • Hub Spot Marketing Hub. Most ideal for small businesses. Rating of 4.5 stars with 4407 reviews in Capterra. Counts with customer surveys, live chat customer support, and in-person training. Can post ads on social media. Plans start at $45/mo.

Is Convertkit worth it?

Thanks to its broad range of features that take the hard work from you but without making you lose control. We can say that without a doubt, Convertkit is worth it. Take advantage of technology and make sure to keep it under your radar.

Thanks for reading this article, we hope it has been useful to you.

Diego Castrillon Levoyer

International university student, Online Marketing enthusiast, and Content-Creation fan. Current affairs passionate follower, cosmopolitan par excellence, a natural learner, and cool-headed person. An avid research writer partnered with Duomly’s crew.

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