How to Build an Email List?

Intro on how to build an email list

One of the best ways to become a successful online content creator is to use email listing. They give you the chance to communicate in a more informal, close way about almost everything. For example, you could use them to update your audience or as a way to offer extra content.

The magic of listing is that long are the days that you only could make them manually by using sheets. Nowadays, there is a myriad of online services that make them more useful and varied.

In this article, we will tell you about some of the ways that you can use emails for your sites.

As I told you before, one of the most effective ways to use email is to provide updates. Most notably, you will try to catch everyone’s eyes to the most popular posts on your site. This is because they either have the best quality or the best engagement, whichever it is, it works for you.

There are several ways to make effective updates, some like to write as a presentation. Others, write only the introduction of the article, while others make a very brief summary. There are even those that mix everything in one place. What is important to always keep in mind is promotion, meaning catching attention. As we’ve said many times before, audiences vary so the best content and tone for them also do.

Use User-friendly Opt-in Forms

When it comes to email listing, opt-in forms are vital. Without them, you will simply lack a list in the first place and this article will be worthless! However, good forms are not made by themselves or solely thanks to the content in your blog. Crucially, you ought to design them and center on making them as user-friendly as possible. This is because it is one of the most important variables that determine joining or not.

To make sure they are suitable, focus on how smooth the process is, are there any unnecessary steps/clicks? Then ask yourself about the organization and design, “does it feel fluid and custom-made?” On the latter, I don’t mean handmade or 100% personalized. I’m aware that some services have very limited customization. But, still, the point is that even by using only words you can add a sense of personality to them, which is pivotal.

Lastly, do not forget to check the thank you message and personalize it if possible.

Give Exclusive Resources For Your Subscribers

When you do this, email listing transforms from pure advertisement to something more. Believe it or not, even if it is not very popular, doing this can be very effective.

One of the main advantages is that you count with more flexibility and intimacy with them. This is simply because creators don’t obsess to make them fit 100% with the main page. Allowing them for example to, use them as a personal connection with the audience, either as live Q&As, or chats. Others use it as a information source and tell their audience in detail about new projects..

One last thing that should interest you is that “exclusive” can translate to “paid/premium” easily. And if you want, you could ask for a voluntary contribution to avoid putting a paywall in place.

Free Email Course

Of course, that you can also offer free products, and courses are great for it! The logic for the topic selection will not vary much from what you already know. That is high demand, personal interests of yours, to be attractive to your audience, etc.

But you have to consider new things regarding the course itself: - Be detailed on the learning outcomes and explain how they help your audience. Mention skills, information, etc. and elaborate on them. For example, don’t say “now you know x” but say “ X piece of knowledge has made you a more proficient X or introduce you to Y”.

  • Content selection: Connect outcomes with content and leave the rest away. You got to make sure you can prove how and with what exactly those outcomes will be fulfilled.

  • A logical and progressive structure

  • If you want to be optimal. Have videos, readings, practical activities, and progress tracking.

  • Platform selection: there are many tools available online, so it is up to you in most cases.

Free eBook

The options on the web are huge. There are complex premium services as well as free easy-to-use template-based ones. The main things to think about when creating them are content, design, editing tools.

eBooks also stand up because of their distinctive format, underlining your best features. And the tone and logic for selecting the topic stay the same. Some of the appeals for eBooks that are often ignored are that they are very accessible. People can increase the font size, use text-to-speech, and also search with one click.

Most books will follow basic notions of writing, like the use of subsections. Other notions are a bit advanced (though familiar for many). For example, quotes, visuals, keywords, call for action. Probably, the most unknown aspect to think about for newcomers is multiple format support. The rest is completely up to you, so make it your masterpiece!

Webinar or Workshop

These methods are huge and very popular lately as you know. If you thought of making courses or have done so, then most should be very familiar. It is mostly taking a course with its presentation to the live stage. So, the fundamentals of those 2 aspects remain largely intact. But there are specific things to consider:

  • For platform selection: mostly think of the size of the expected audience.

  • Since they are live, you got to make them more engaging with more visuals and highlights.

  • Count with Q & A and a script (as a guideline)

  • Think of inviting others to make it more attractive and promote future collabs.

  • Always run a dry test and time yourself.

  • Count with a plan B if things fail, but don´t obsess with it.

Create Landing Pages And Promote Them On Your Social Media

On marketing, landing pages seem to be the holy grail for some and fairly so. They are great as calls for action and to increase conversion rates and traffic.

Before I tell you how you can add them to your listing and promote it online, let me say a few words explaining them. So, they are pages that either specifically promote a particular product/service or your brand more broadly. The types and models are huge and there are great template-based online services.

Now, if you are familiar with them, then you will see the connection with the listing immediately. Simply put, email listing can become one source of the traffic to them.

One amazing thing is that everything that we’ve been talking about here can go together! This means you can make a landing page about every single subsection above and also have a space for updates and extra content!

Making great landing pages is a broad topic that cannot be explained here. But if anything, you must think as an absolute marketer: “how well is this promoting X”, “what is it missing”. However, you’ll be glad to know there are many competent and varied services online that will do for most people.

Lastly, once you get everything set up, post it on your social media as well, so that you got another source of traffic.

We’ve arrived at the end of this article; we hope it has been helpful. Thank you so much for reading.

Diego Castrillon Levoyer

International university student, Online Marketing enthusiast, and Content-Creation fan. Current affairs passionate follower, cosmopolitan par excellence, a natural learner, and cool-headed person. An avid research writer partnered with Duomly’s crew.

More about Diego Castrillon Levoyer

If you liked it share and comment!